Tom Sacco - Chief Happiness Officer, CEO & President

Thomas Sacco, a 30+ year restaurant executive is the new transformational CEO, Chief Happiness Officer and President of the iconic Happy Joe’s Pizza & Ice Cream Parlor restaurant brand. Our Midwest pizza chain has earned the reputation for having a cult-like following for its famous Taco Joe Pizza and Happy Joe’s Special Pizza. Mr. Sacco joined the company in October of 2020 and hit the ground running with the goal of national expansion for Happy Joe’s restaurant chain through aggressive franchising efforts.

Happy Joe’s, a fast casual Top 200 concept, has an extremely loyal following as noted in Bon Appetit’s celebrated series on “America’s Favorite Regional Restaurants”. Happy Joe’s offers a fun, family-friendly experience which includes unique, high-quality pizza creations, pasta, wings, salads, appetizers, and old-fashioned hand-dipped ice cream, as well as a Family Fun Center for kids of all ages to play games and win prizes. The restaurant offers breakfast, lunch and dinner, along with delivery, carryout, drive thru, and catering services. Happy Joe’s continues to outperform the restaurant industry during these turbulent Covid-19 times.

Tom Sacco is extremely excited and honored to work with such a unique, fan-favorite concept that is so different and devoutly loved by all. Happy Joe’s competes extremely well across different pizza segments of the restaurant industry. The Happy Joe’s brand offers great growth and financial potential to the thousands of communities across America where "Happy Places" are needed, especially during the stressful Covid-19 times. When unit sales are up during a pandemic, which Happy Joe’s experienced, you know your brand is a winner!"

Sacco’s recent appointment and commitment to growth at both Happy Joe’s has sparked a heightened interest from potential franchisees across the country, with special financial concessions being offered to new franchisees, including programs specifically focusing on:

• Conversions from another restaurant concept during Covid-19.

• Veterans – where a majority is owned by Veterans of all U.S. Military.

• Minorities - where a majority is owned by Black, Hispanic, Native American, or Asian minorities.

• Female Owned – where a majority is owned by a Female.

Mr. Sacco led the image refresh and revitalized franchised growth at Ponderosa Steakhouse & Buffet and Bonanza Family Restaurants, both domestically and internationally, for those legacy brands. In addition, Sacco was instrumental in the national expansion of Red Robin Gourmet Burgers, BJ’s Restaurant & Brewhouse and Ghirardelli Chocolate & Ice Cream Shoppes.

    Vision Statement

    Happy Joe’s will exceed its guests’ expectations in a manner that creates word-of-mouth praise, which will propel us into infinite success.

    Happy Joe’s Core Values

    Happy Joe’s has established the following core values to serve as guidelines for all team members to work within. Any actions that clearly fall into the following values that are not illegal, do not pose bodily or financial harm to another, and do not compromise any of the core values form the Happy Joe’s culture.

  1. Fun

    Happy Joe’s encourages an atmosphere for all team members and guests to enjoy their experience.

  2. Quality Image

    Everything we do shall be done in the spirit of excellence. What we do will be done to portray the highest standards to our guests, and team members regarding products, people, service, and atmosphere.

  3. Community Involvement

    Happy Joe’s is committed to participating in our local communities to a degree that shows our communities that we appreciate the support that has allowed us to be a successful business.

  4. Fairness

    Everyone we work with and around will always be treated the way we would want to be treated. This is a component to decision-making that should help when an unclear answer is at hand.

  5. Balance

    Happy Joe’s will promote an environment that is sensitive to both the personal and career goals of our team members.

  6. Risk-Taking

    Happy Joe’s encourages managed risk-taking. We want you to “think outside the box” to create new areas of guest satisfaction, product ideas, and operational systems.